Passionate – Dedicated – Professional
Meet Our Team
Our team is dedicated to transforming pulses into quality ingredients,
bringing expertise and innovation to every aspect of our business.
Senior Management Team

Elyce Simpson-Fraser
President / CEO
Elyce earned her Marketing Diploma in Lethbridge and joined the company in 2004 after working with Agriculture Canada’s Soft Wheat breeding program. Elyce is also one of the 3rd generation of family members working in the company.

Elyce Simpson-Fraser
President / CEO
Elyce earned her Marketing Diploma in Lethbridge and joined the company in 2004 after working with Agriculture Canada’s Soft Wheat breeding program. Elyce is also one of the 3rd generation of family members working in the company.

Clayton Bzdel
CFO (CPA,CA,MBA)
Clayton initially joined SSI as a member of the advisory board in 2010 and then became CFO in May, 2012. He has over 20 years of experience in agriculture, real estate, manufacturing and professional services.

Clayton Bzdel
CFO (CPA,CA,MBA)
Clayton initially joined SSI as a member of the advisory board in 2010 and then became CFO in May, 2012. He has over 20 years of experience in agriculture, real estate, manufacturing and professional services.

Tyler Simpson
Chief Operating Officer
Tyler has an Agriculture Diploma from the University of Saskatchewan. He is part of the 3rd generation of Simpson’s to work for Simpson Seeds and has been with the company for over 20 years. Tyler is involved in the Simpson Farm, family farm as well.

Tyler Simpson
Vice President
Tyler has an Agriculture Diploma from the University of Saskatchewan. He is part of the 3rd generation of Simpson’s to work for Simpson Seeds and has been with the company for over 20 years. Tyler is involved in the Simpson Farm, family farm as well.

Trevor Simpson
Vice President Farm Operations
Trevor has an Ag Business Diploma from the University of Saskatchewan. He has been working for the company for over 20 years and has mostly been involved with managing the farm operations. He is part of the 3rd generation of Simpsons to be involved in the business.

Trevor Simpson
Vice President Farm Operations
Trevor has an Ag Business Diploma from the University of Saskatchewan. He has been working for the company for over 20 years and has mostly been involved with managing the farm operations. He is part of the 3rd generation of Simpsons to be involved in the business.

Nicole Allport
Director – Value Add Operations
(BSc Ag)
Nicole attended the University of Saskatchewan where she obtained her Bachelor of Science in Agriculture, majoring in crop science, with a minor in agri-business. Prior to joining the company in 2007, she worked in agronomy in SK and AB. She has worked in several areas of the company including quality, logistics, grain buying and operations. She is a part of the 3rd generation of Simpson’s working in the company.

Nicole Allport
Director – Value Add Operations
(BSc Ag)
Nicole attended the University of Saskatchewan where she obtained her Bachelor of Science in Agriculture, majoring in crop science, with a minor in agri-business. Prior to joining the company in 2007, she worked in agronomy in SK and AB. She has worked in several areas of the company including quality, logistics, grain buying and operations. She is a part of the 3rd generation of Simpson’s working in the company.
Sales Team

Shane Gronnerud
Special Crops Trader (PAg)
Shane is a Professional Agrologist who recently joined Simpson Seeds Inc. after working with several other companies in the agriculture industry. His work over the last 25 years includes grain farming, business operations & development, special crops buying, marketing & logistics.

Shane Gronnerud
Special Crops Trader (PAg)
Shane is a Professional Agrologist who recently joined Simpson Seeds Inc. after working with several other companies in the agriculture industry. His work over the last 25 years includes grain farming, business operations & development, special crops buying, marketing & logistics.

Jace Fraser
Junior Trader
Jace is a fourth-generation member of the Simpson family, helping drive the next chapter of a long-standing legacy in the pulse industry. With a focus on lentils, chickpeas, and value-added ingredients, he brings a modern, growth-oriented approach to expanding into plant-based and functional food markets. His background in life insurance sales shapes his results-driven mindset, built on trust, discipline, and long-term relationships.

Jace Fraser
Junior Trader
Jace is a fourth-generation member of the Simpson family, helping drive the next chapter of a long-standing legacy in the pulse industry. With a focus on lentils, chickpeas, and value-added ingredients, he brings a modern, growth-oriented approach to expanding into plant-based and functional food markets. His background in life insurance sales shapes his results-driven mindset, built on trust, discipline, and long-term relationships.
Passionate – Dedicated – Professional
Get in touch with
our team today
We are here to help answer any questions or requests you may have. Let us know how we can help serve you today.
Call us for inquiry : Monday to Friday : 8 am – 4 pm
+1 (306) 693 2132
Passionate – Dedicated – Professional
Customer Centered Service
We value our customers and the partnerships we cultivate.
Together, we’re the Nourishing the World with food that’s both healthy and sustainable.

