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SIMPSON SEEDS ANNIVERSARY
Ode to 45 Years
August 13th officially marked our 45th Anniversary. We remain an independent, family-owned and operated company with plans to continue our legacy in the pulse industry, focusing on lentils.
We have been involved at the ground level of the industry since the beginning of our company and have passionately worked to promote and grow the pulse industry in Saskatchewan. We are not done yet. As the industry continues to mature, we are excited for what lies ahead, such as the discovery of new markets, new value add processes, and new products.
Reflecting on our 45 year history, we acknowledge and value our local growers who have taken the journey with us. Many of you came to us to seek advice and market your pulse crops, grown on your own farms as they became a foundational crop rotation item. Many conversations have been had with our grain buyer Mike Pierce, who has served our company for 38 years, and some may remember visits to the farm office to sit with Greg Simpson, our former CEO, to discuss new markets and potential for marketing lentils and chickpeas. Together have rode through the highs and the lows of the markets. We wouldn’t be here without the support of our producers and that remains true today. For all of you who choose Simpson Seeds, we thank you!
Our end market customers have also played a vital role in our 45 year story. As Canada grew as a major supplier of lentils, more and more markets opened to us. Travel to countries such as Spain, Mexico, Columbia, Peru, UAE and many others, built the foundational working relationships to grow the Simpson Seeds brand. We are proud to say that even today, our quality is recognized as top notch around the world. This hasn’t happened by accident! Our administrative and operational staff all work together to supply a consistent and high-quality product to our customers with every shipment. It takes hard work and commitment by each person to make this happen. As a result, we have international customers who have done business with us for over 40 years. We also say thank you to our end destination market customers for their support.
As previously mentioned, our staff work tirelessly day in and day out to provide premium customer service as well as receive, process, and ship products to many areas around the globe. We have formed a team that is truly working as a cohesive unit and exemplifies our core values of Family, Quality, Integrity and Innovation. Again, this takes work and commitment from each person to uphold these values and provide a workplace that we can all be proud of. Thank you to our staff—past, present, and future—for your dedicated service.